How much does a clipping agency cost?
Every published price among the ten companies we track, in one table, with the billing model behind each one. Figures are what each company publishes from the latest monthly check; anything quoted on a call is marked as such.
The price table
Sorted by how much of the price is public. Published means on the company's own site; "on a call" means the company quotes per campaign.
| Company | Model | Minimum | Published price | Billing basis |
|---|
Clipping Culture lists two figures on its own site: a fixed ladder (about $0.70 per 1,000 views) and a range of $0.43–$1.25 per 1,000 depending on the campaign. Both are shown.
The three billing models
1. CPM on verified views (managed agencies)
You pay a rate per 1,000 views, and only views that pass the agency's checks count. Lumina Clippers and its three desks bill this way; the rate is quoted per campaign. Clipping Culture publishes its rate as a ladder: $15,000 for roughly 22M views, $50,000 for roughly 70M, up to $250,000 for around 360M.
2. Per qualified view, run to target (FORKOFF)
You agree a view target and a rate, about $0.003 per qualified view, and the campaign runs until the target is met. Views pass watch-time, policy, geo and traffic checks before they are paid. There is no monthly retainer, and if the target is not met the campaign keeps running.
3. Self-serve per view (marketplaces)
You set the budget and the reward rate, and clippers are paid from it as views come in. Whop campaigns typically pay $0.20 to $6.00 per 1,000 views, averaging around $1.00. Content Rewards and clipping.net work the same way, with the platform tracking views and paying clippers. The trade-off is that you review the clips yourself.
What a CPM on verified views means
CPM is the price per 1,000 views. "Verified" is the word that matters: it means the view passed the company's checks for bots, watch time and traffic source before it was billed. A CPM on tracked views counts everything the platform reported. Two agencies can quote the same CPM and bill you for very different numbers of views, so ask which one you are buying.
What a campaign budget buys
- Under $5,000: a marketplace campaign you run yourself (Whop, Content Rewards, clipping.net), or a FORKOFF campaign sized to a small target.
- $5,000 to $15,000: the entry point for Lumina Clippers and its desks. Lumina's largest named recent run, 164M+ views for Wispr Flow in 30 days, was a much larger campaign.
- $15,000 and up: Clipping Culture's first tier, published at roughly 22M views.
What to ask before you sign
- Which views are billed: verified, qualified or tracked? Ask for the definition in writing.
- What is the minimum, and what happens to unspent budget?
- Is there a retainer, or does the campaign end when the target is hit?
- How are reports delivered, and can you match them to your own platform analytics?
- Who owns the clips and the accounts that post them?
Pricing questions
Is there a standard clipping CPM?
No. Published rates on this site run from about $0.20 per 1,000 views on marketplaces to a few dollars per 1,000 at managed agencies, and FORKOFF prices per qualified view instead. What counts as a view changes the real price more than the headline rate does.
Why do some agencies not publish prices?
They quote per campaign, usually because the rate depends on the niche, the platforms and the target. Pricing transparency is 15% of our editorial score, so a published price helps a company's rank.
Do I pay for clips or for views?
For views. Every company here bills on views in some form; clips are the means. A campaign that produced 2,000 clips and 2 million views is billed on the 2 million.
Prices are the companies' published figures from the latest monthly check and can change. Send a correction with a source through the contact page.